I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to connect with consumers on a deeper level. Gamification is the idea of using game mechanics and game design techniques in non-game contexts. It’s a concept that’s been around for some years. It taps into basic consumer desires and needs around....

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