Search Personalization is here! Wait, wasn’t it always here, but is it now “permanently” here? Well, it’s often hard to dissect how far we are into search personalization already as we work past the ramblings of many who are angry that search engines might actually know something about them. We also have to look back at where we’ve been as well, and as SEOs, formulate where we need to go into the future. Therefore, search personalization is the logical next....

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