Many people begin their new year resolving to be better to others. If you are a loyalty marketer, a good way to be better to others is with pragmatism, partnerships and relevancy. These are some of the qualities, along with sharing and moderation, that make up effective and beneficial loyalty marketing. So as the sun sets on this year, let us all try to rise to the occasion in the next. My four loyalty marketing resolutions for 2014:  1. Don’t be known as the “Loyalty Guy....

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