Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it’s your turn! Take the Customer Loyalty Program Pop Quiz. Find out if your loyalty program is flexible enough to withstand the changing demands of your customers and the requirements of your business. Here’s how it works; I’ll list out 5 scenarios a typical retailer would face today. You need to see if your....

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