We have seen the changing face of airline loyalty, discussed the benefits of service-minded loyalty and dove into the lack of industry-wide wireless loyalty, but we have not yet touched on an industry that continues to see rapid loyalty growth. The pharmacy health and wellness market is a lucrative one, expected to reach $170 billion by the end of 2012. Pharmacies such as CVS, RiteAid and Pharmaca are by no means new to....

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