When you think of personalized marketing, what comes to mind? Is it printing a customer’s name in a mailer? Populating a customer’s loyalty balance in an email statement? While these are examples of personalization, they barely scratch the surface of what’s possible in the advancing world of personalized marketing.  The power of data continues to play a large role in breaking down the vast opportunity to get more personalized with customers. By deriving insights from....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing