Only a person who loves books could appreciate a reward for reading that comes in the form of – you guessed it – more reading. But Penguin Group, the publishing company, knows its customer. So it recently launched a loyalty initiative, called First to Read, designed to reward avid readers with pre-published galleys of books. The approach is as straightforward as a passage from Hemingway. At least once a month First to Read offers digital galleys to program members, who....

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