On the fourth day of loyalty marketing nirvana, we strive to determine our pre-nirvana state. After all, how can we truly know how successful our loyalty and customer retention efforts are unless we know where we’re starting?
Satisfied, loyal customers are worth their weight in gold to brands, but they don’t just show up on your doorstep. Not without a little effort, at least. In his Forbes article, “Building Customer Loyalty the Hard (And Only) Way,” author and....