Here are a few loyalty links that caught my eye this week.
1. Fascination, Football and Theater Take Front Row at Loyalty Summit – COLLOQUY
Coverage from last week’s COLLOQUY Loyalty Summit and Awards featuring Sally Hogshead, Coca-Cola, FedEx and MasterCard
2. McDonald’s Testing Rewards Program for Customers Using Mobile Devices – The Consumerist
The fast food chain has adopted a mobile rewards program targeting younger customers.
3. Walgreen....