Here are a few loyalty links that caught my eye this week. 1. Fascination, Football and Theater Take Front Row at Loyalty Summit – COLLOQUY Coverage from last week’s COLLOQUY Loyalty Summit and Awards featuring Sally Hogshead, Coca-Cola, FedEx and MasterCard 2. McDonald’s Testing Rewards Program for Customers Using Mobile Devices – The Consumerist The fast food chain has adopted a mobile rewards program targeting younger customers. 3. Walgreen....

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