Here are a few loyalty links that caught my eye this week. 1. Lancome’s Loyalty Program Provides a Foundation of Data – Direct Marketing News A Q&A with the cosmetics retailer about how it uses data collected from its online rewards program. 2. Loyalty’s Seamless Role in Omnichannel Success? – COLLOQUY Macy’s, U.S. Bank and Delta Air Lines share strategies for maximizing loyalty through omnichannel. 3. Create True Customer Loyalty: 10 Rules....

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