Here are a few loyalty links that caught my eye this week.
1. Lancome’s Loyalty Program Provides a Foundation of Data – Direct Marketing News
A Q&A with the cosmetics retailer about how it uses data collected from its online rewards program.
2. Loyalty’s Seamless Role in Omnichannel Success? – COLLOQUY
Macy’s, U.S. Bank and Delta Air Lines share strategies for maximizing loyalty through omnichannel.
3. Create True Customer Loyalty: 10 Rules....