When I was a kid, the top items on my holiday wish list included a game called “Operation” and Supertramp’s latest album. Today, I’d be on my best behavior if it meant getting a smart phone that accurately predicted what today’s shopper will need tomorrow. As a loyalty marketer bent on perfecting the brand-consumer value equation, this is the sort of shiny object that would top my holiday wish list. Unless I have a time machine (also on my wish list), I do not....

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