Moving Away From Single-Faceted Data

When reaching out to potential and existing customers, you already know that some level of personalization goes a long way to attracting attention and engaging your audience. Data gathered on-site has the capacity to deliver information to brands like customers' geography or age, allowing marketers to target communications toward particular demographics – but that simplistic start to personalization will only get you so far. The bigger and better goal is to get a true personal....

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