Raising a child to be a valuable member of society requires, among other things, that you ensure she understands the difference between a need and a want. If you give a child everything they want they often turn out to be entitled and difficult to deal with as they get older. They also tend to struggle adjusting to life on their own, at least in my experience.
If you want to cultivate valuable customers, as a bank loyalty marketer, you must be able to understand the difference between....