You know that look kids give their parents when they co-opt their slang, trying to close the generation gap and appear hip? That’s how Millennials feel when you try to shove down their throats how well you know them. As a demographic, the wariness Millennials feel toward marketers is justified. Just do a quick Google search with the words “Millennials are” and you’ll see adjectives like, lazy, doomed, narcissistic, immature, entitled. How can they not feel the love? ....

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