1. Data Analytics
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When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which facilitates decision making. When we work with scaled questions, “e.g. How likely are you to recommend Acme, Inc.?,” we have numerous options in how the data is expressed. We can use the mean, median, mode or some combination. One statistic that happens to be a favorite in both consumer and B2B market research is the top....

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