1. Localytics’ New Report Measures App Stickiness –Inside Mobile Apps
Marketing and analytics company Localytics has released its first App Stickiness Index, measuring app engagement and loyalty values across multiple app genres.
2. How a Tactile Complement Can Strengthen Digital Campaigns – Chief Marketer
With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. Ironically, this group of....