A barber shop would seem an unlikely place to collect business wisdom.  Yet I have a story to tell of a little barber shop with lessons for any “commodity” business that wonders how they can differentiate and succeed. My story begins 15 years ago when I first moved to San Jose and found a barber shop in my neighborhood with a good basic haircut at a reasonable price.  I became a regular, typically going on weekdays to avoid the wait.  I soon noticed that things....

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