Imagine you walk into a diner and ask for toast, only to be told that it’s not on the menu. As a customer, you would scratch your head wondering why such an important staple isn’t being served.
This is the feeling that a customer experiences when they want to reach out to your company over the digital channel of their choice, but it’s not available. The fact is that companies need to be able to engage with customers over their preferred digital channels &ndash....