At Kobie, we often talk about the importance of C-level buy-in: in order to successfully implement and run a loyalty program, the brand promise must first be articulated at the highest levels of management and communicated throughout the entire operation right down to sales desk, call center or shop floor staff.
I had a discussion about this with Joe Easley, Kobie’s Senior Director of Business Development and Product Strategy. We also talked about an equally vital loyalty program component....