The initiative: Lancôme Elite Rewards In a nutshell: Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 21 launched a social media-heavy program, Elite Rewards, which rewards members for their social media engagement and purchases. The program is free and offers various reward earning levels based on activity. Rewards, once earned, can be redeemed for Lancô....

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