The initiative: Golfantage – mobile-based golf course rewards
In a nutshell: Golfantage is taking a swing at B2B loyalty by capitalizing on a channel that is heavily relied upon by a distinct consumer segment – golfers. The platform is mobile-based and course-specific, delivering offers directly to the mobile phones of the course’s best customers while sending insights to the course operators through weekly reports.
Founded in 2013, Golfantage in June....