Consumer expectations are evolving. To keep pace, loyalty marketers must be deft and strategic in their approach. Are you up to the challenge? This week I moderated a discussion at the 2014 COLLOQUY Loyalty Summit in Scottsdale, Arizona. During the discussion, many agreed that we shouldn’t focus solely on the latest shiny objects, as the best loyalty experience programs continue to be rooted in the core guiding loyalty principles: a balanced value proposition, brand....

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