When Kobie Marketing writes about the need for omnichannel loyalty and engagement, an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience, often we’re speaking about the following channels: smartphones, tablets, social media, digital signage, kiosks, TV, radio and print.
Either by chance or design, we tend to write out those channels in a roughly descending order of perceived contemporary importance. But that....