Tradition in business can be a wonderful thing. Sending holiday baskets to clients every year or giving a plaque to employees who’ve been on the job for a decade are both great ways to reward a profitable business relationship. But if you cling to tradition in your loyalty program, you’re likely doomed to see it become obsolete – and sooner rather than later.
That’s a key takeaway of Forrester Research’s new report “Be a Loyalty Company, Not a Company....