“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.”
- A retail CEO
I invite you to put on your consumer cap for a minute and answer these questions:
How many loyalty cards do you have and how many of those are you actively using?
What if your favorite loyalty card went away?
What impact has recent stories of data breaches and privacy infringement had on your willingness to share your personal information with....