Innovation isn’t a new buzzword. In fact it might be the original buzzword. A lot of people are talking about doing it, but not a lot actually are, and definitely not as much as they’d like. I’m tempted to make the comparison to sex, but we’ll keep this on a higher level.
When it comes to customer experience (CX), there is a lot of experimentation. I regularly hear about brands trying something really cool. When it something new does work, it gets great....