Is Gamification the Future of Engagement?

  1. Gamification
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In today’s hectic world, where speed and convenience are constantly sought after, online shopping is threatening the traditional brick-and-mortar retail experience, as well as customer loyalty, with consumers having access to an abundance of choice, prices and reviews with just the click of a button. But with experience and engagement playing such a crucial role in retaining the attention, interest and loyalty of customers, can online shopping really ever rival the “rush&rdquo....

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