Recently we have been writing about and talking about  this idea of irresistible content, an idea we call “Bacon Content.” Bacon content is irresistible because it is the very thing that a visitor wants to complete a task, or to fulfill a need, and perhaps to appeal to an emotional need which that persona has at that moment in their relationship with you. And, of course, it needs to be “consumable” or available at the very moment it....

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