A wave of digital revolution that has flowed over retail, the consumers have risen up, waving the pitchfork of social media, the power of the review in their heart and unified by chants of this going viral – they have thrown off the shackles of dreadful customer service, Sunday closings and watertight return policies.
Their champions seized the mood; made hay with selling books online, offered a peerless service for selling shoes and changed the way men buy razors that didn’t....