How To Master Dynamic Content

Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels.  While proper targeting techniques are critical to the process, utilizing response data is equally important.  This will help you to determine how, when and with what content you&rsquo....

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