Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions. However, as telco providers incorporate customer data into video and develop personalized video advertising strategies, video moves beyond simple brand building and crosses into the performance world. Personalized video can now be held accountable for performance objectives, such as....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing