We are often asked the question, “How is my loyalty program doing?”  While there is no single metric that we can look at to answer this question, there are several things we can look at, which often change as the program matures. A loyalty program’s success depends on many different performance indicators – enrollments, registration rate, engagement, visits, frequency, redemptions, spend, etc — all of which are easy to view with Paytronix reports. The Web....

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