Marketing in the modern digital age has done great damage to the term “good enough.” It wasn’t that long ago when good enough was a quality standard that meant, “This will work well enough and nothing better is needed.” But in times of great change, the term good enough needs to be seriously rethought.
Good Enough Isn’t Good Enough
So what changed? For starters, we’re a decade or so into the challenges of Big Data—also known as the....