Getting Up Close and Personal with Behavioral-based Segmentation

How good are you at personalization? How much would a 20% jump in sales mean to your company? As we enter a new year, those are the stakes, nothing less, according to a Gartner Group study that predicts that by 2018 organizations that excel at personalization will outsell companies that don’t by 20%. Speaking of getting personal, it would be hard to think of a product more teed up for this approach than custom fit bras, measured in the comfort and intimacy of customer’s own....

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