Using gamification as a tool for employee motivation is a fairly new strategy, but continues to prove its effectiveness in many different applications. Gamification can be used for Health and Wellness programs, to motivate a company to complete a specific goal, or as a running motivator to balance the seriousness of the workplace with some old-fashioned competition and non-disruptive social interaction.
Keeping gaming in the workplace up to date, simple, and competitive are the most important, and often challenging aspects of this type of reward and recognition program. Gaming is not as effective or engaging if employees cannot view the standings and identify their competition continuously. Gamification of employee engagement can also help create a model for future engagement efforts. Since the game takes feedback from employees it creates incredibly useful data on how to engage your specific employees and what will get them excited about work, the competition, and socializing with their co-workers. This data can hel pemployers decide how to spend their rewards budget. Whether your workforce is interested in extra vacation time, a gift card to a favorite restaurant, or another type of reward the gaming data will help you determine how best to reward your employees.
Gamification provides incredible ROI because it solicits a consistent feedback loop from employees to management and helps to retain employees and keep them satisfied in their professional setting. How do you use gamification in your rewards program? For more information on gaming in the workplace check out this article from Mashable.
By Rachel Merkin