Four Marketing Lessons from Microsoft

The results of my test don't matter. Yes - those are actual recent searches of mine. Who doesn't love a side-by-side taste test?  You get to choose for yourself - awesome! For me, the ultimate taste test is the Pepsi Challenge (Pepsi Cola vs. Coca-Cola), a key feature of the "Cola Wars" since 1975. It's very simple and very effective - even for the audience. So for tech giant Microsoft to take on the dominant search engine Google with it's own Bing search engine,....

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