Forrester Shows Marketers Still Lag with Customer Technology

A new study conducted by Forrester finds that ‘marketers are prioritizing personalization… but are further behind than they realize.’ This research report, commissioned by SAP hybris, revealed that: Only 48% of marketers are leveraging behavior-based data Only 16% of marketers are able to capture customer behavior and intent Only 16% of marketers are able to deliver cross-channel, behavior-based marketing in real-time     Given....

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