A new study conducted by Forrester finds that ‘marketers are prioritizing personalization… but are further behind than they realize.’ This research report, commissioned by SAP hybris, revealed that:
Only 48% of marketers are leveraging behavior-based data
Only 16% of marketers are able to capture customer behavior and intent
Only 16% of marketers are able to deliver cross-channel, behavior-based marketing in real-time
Given....