You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and many loyalty marketers would do well by learning about their benefits.
Ikea, McDonald’s and Amazon are among the top 10 brands in the 2013 Global Brand Simplicity Index, compiled by the brand strategy firm Siegel+Gale. The index reviews the significance of simplicity on brand perception, this year exploring the relationship....