In 1958 President Eisenhower designated May 1 as Loyalty Day; a time to celebrate the American Heritage and reaffirm your adherence to the United States. For a company, this day should be utilized to re-evaluate what loyalty means to your company. Understanding the benefits of incentivizing customer and employees to becoming loyal resources to promote your brand is the first step to developing a loyal following.  Rymax Marketing Services is the leading loyalty and rewards provider in....

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