Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands to the tune of $1.3 trillion, and marketers appear to be swinging back with empty gloves. According to the recently released Accenture Global Consumer Pulse Survey, 51 percent of U.S. consumers switched their retailers, banks, cable companies and other service providers in 2013. That is up 5 percent from 2012, and it....

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