One of the funniest and most insightful bits ever done by the late, great George Carlin was his exploration of how changing what we call something can change our perception of it. The message underlying his profanity-laced hilarity was simple to grasp — the thing remains the thing no matter what we call it, only our perception of it has changed.
That’s sort of what’s happened to what used to be called “event marketing.” If you’re a new small business....