In today’s barrage of media, researchers cite numbers of impressions in a single day for a consumer to be between 600 and 850.  All of them probably have the goal of engaging you with their brand.  The question is do you want a relationship with a brand, do you care if a brand has aspirational value, or do you want what you want when you want it. In the article below you’ll see that consumers don’t want to engage with your brand. This dovetails with our....

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