The term “customer engagement” is used so often that it can admittedly sound a bit hollow. However, for those of us designing and developing enterprise software, it is a solid, hard-core matter of survival. Whether long-term or short-term, big or small, involving customers in the R&D process is vital to producing
products people want to use. It’s definitely a whole lot more than a buzzword or a hollow marketing term for us.
There is a whole spectrum of people with....