Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is for marketers. I can assure you that addressing a person named John Balla as "Andrea" is the fastest way to get John Balla to disregard your message and unsubscribe.
I am happy to share this post from noted marketing expert Ruth P. Stevens about "data hygiene." Considering the pivotal role of big data in....