Customers Frustrated with Brands that Fail to Personalize

As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an Infosys report: 59% of customers say that personalization influences their shopping decisions. 31% of customers would like their shopping experience to be more personalized than it actually is. 74% of customers feel frustrated when website content is not personalized. ....

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