Kobie’s VP of Business Development and Marketing, Bram Hechtkopf, recently wrote an article for eHotelier about how the hotel industry can improve its approach to loyalty marketing this year. “When it comes to generating customer loyalty, hoteliers need to do more than launch a generic loyalty program – which only succeeds in producing points-seeking ‘mattress runners,’” writes Bram. Increasing a hotel’s base of loyal customers requires a significant investment in connecting with....

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