Customer Advocacy: People Are Not Numbers

Customers_12.19.12

Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music. Many of the key players in the industry made assumptions about what this meant customers wanted, and thought about [...]

Customer Advocacy: People Are Not Numbers

Customers_12.19.12

Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music. Many of the key players in the industry made assumptions about what this meant customers wanted, and thought about [...]

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