“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg.
She is referring to a presentation simply called Culture that was published in 2011 by Netflix CEO Reed Hastings.
What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.
I needed to cover it here for a few reasons:
Netflix is an amazing company with a culture that many....