After spending the last few days at Loyalty Expo in Orlando I heard no shortage of different points of view on the future of loyalty and loyalty programs. From conversations around NPS scores and measures to a great panel discussion on the Socialization of Loyalty run by CMB’s Judy Melanson (@Judy_LC), there’s never been a more exciting time to tap into this topic, and never been more opportunities to create stronger and deeper connections between your brand and your....