Content Marketing Objectives And KPIs

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (key performance indicators). What are the right objectives and KPIs for content marketing? This is different from the bigger “Content Marketing ROI?&rdquo....

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